Financial Report

Revenue from operating activities



Includes Insurer Contributions paid to SuperFriend under our Partner Agreements. This decreased in 2019-20 due to legislative changes arising from PYS (Protecting Your Super) and PMIF (Putting Members Interest First).



Including commercial arrangements with non-Partner organisations for services such as online and face-to-face Solutions delivery, and bespoke mental health and wellbeing content creation.



One-off revenue income received in the financial year 2019-20. This included speaking fees, licence fees for SuperFriend’s SuperFit Mates program, and ticket revenue from an event hosted by SuperFriend on behalf of the LeadingWell Queensland Collaboration.



Joining fee received from new Partner Fund Club Plus Super, who joined in July 2019.


Income generated from investing cash reserves into term deposits throughout the financial year and interest received on positive bank balances.



Revenue received from an external source to offset relevant expenses that have been incurred, such as grants funded by WorkSafe’s WorkWell Mental Health Improvement Fund and the Mentally Healthy Workplace Alliance.



Received between April and June 2020 in line with ATO guidance due to COVID-19-related business impacts.




Expenses from operating activities



Includes total remuneration costs for permanent and contract staff, including grant-funded roles. The SuperFriend team grew substantially in the course of 2019-20, welcoming a number of new team members to meet increased Partner and broader customer needs. A significant proportion of Solutions design and delivery shifted from external contractors to in-house, permanent staff.



All costs incurred by SuperFriend for external professional services such as: accounting, bank fees, Employee Assistance Program (EAP) support costs, legal fees (excluding pro bono), payroll processing fees and professional memberships.



Includes all costs related to SuperFriend Solutions delivery and development including: advertising and promotion, consultant costs for initiating development, research and other supporting project work, design and print, marketing collateral, service provider delivery, stakeholder engagement activity and innovation-related expenses.

In 2019-20, we increased our internal capacity to design and deliver our own Solutions. Many initiative delivery and development costs shifted to employee related expenses.



All supporting costs to enable SuperFriend to operate. Including: Governance costs, premises related costs, insurances, computer support and digital development, communications and website support costs, and staff amenities including travel-related expenses, conference attendance and interest costs.





Key Project Investments in 2019-20

Initial set up and development costs of transitioning to new MySuperFriend Learning Management System, allowing us to virtually deliver our mental health and wellbeing Solutions.


Includes Mental Health and Wellbeing Training Solutions delivery from external providers. In 2019-20, we significantly increased our internal capacity to design and deliver our own Solutions.


Over 10,000+ Australian workers across a range of industries, locations and role types were surveyed about the current state of mental health in their workplace for the 2019 Indicators of a Thriving Workplace Survey. The report produced rich insights from a representative sample of Australia's workforce.


Wellbeing on Call project: $227,000

Funded through WorkSafe’s WorkWell Mental Health Improvement Fund, for Wellbeing on Call: Creating Thriving Contact Centres.

Mentally Healthy Workplace Alliance and National Workplace Initiative: $157,000

Through our involvement with the Mentally Healthy Workplace Alliance (MHWA), SuperFriend is working with the National Mental Health Commission (NMHC) on the National Workplace Initiative (NWI).

SuperFriend plays a leading role in this key national initiative and through financial year 2019-20, supported the NWI’s planning phase. The grant funded roles for MHWA project work, including a Project Manager and Mentally Healthy Workplace Alliance Coordinator working within SuperFriend’s Melbourne office and supported by the SuperFriend team and infrastructure.

By supporting the MHWA and the NWI, SuperFriend influence positive system-wide change to benefit all Australian workplaces.