Shared Value Project – The business imperative to improve mental health
SuperFriend partnered with Shared Value Project, our Partner AIA, IAG, NAB, and PwC, to conduct research into the business case to improve mental health in Australia, through the creation of shared value.
The resulting white paper Creating shared value: the business imperative to improve mental health identifies opportunities for business to contribute to improving mental health and profitably, with a focus on the financial services industry.
Margo Lydon helped launch the white paper along with the The Hon. Martin Foley MP, Professor Allan Fels AO, Candice Smith, Head of Wellness, AIA and Helen Steel, CEO, Shared Value Project.